Please note: the information on this page reflects GDC Europe 2013.
Attendees will take away concepts and simple rules to get past the pay to win problem. They will learn that by using the fair play rules, their audience won't even think about pay to win when engaging in their game. As we also touch monetization concepts, the audience will take away some key learnings about successful "fair" monetization.
Designers of free-to-play online games on browser, client or mobile are the key target group. Business or marketing people who need to understand that the pay to win problem doesn't exist if simple rules are followed. Knowledge of popular f2p games like LoL, WoT, Farmville or similar games will be advantageous.