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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

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Getting Past Pay to Win

Teut Weidemann  |  Senior Online Game Supervisor, Ubisoft Blue Byte


Location: Congress Saal 1

Format: Lecture
Track: Design
Vault Recording: Video


The pay to win problem always comes up when players, or even developers, talk about the free-to-play business model. However, the pay to win scenario doesn't play a role in popular f2p games. Why is this? Is it that pay to win doesn't exist in those games and that's why they are successful? Or is the pay to win problem exaggerated? This talk will solve the mystery about pay to win in free-to-play games and will establish simple rules to follow to completely circumvent this problem. It will also cover monetization methods which are accepted by the users without being too aggressive or pay to win.

Takeaway

Attendees will take away concepts and simple rules to get past the pay to win problem. They will learn that by using the fair play rules, their audience won't even think about pay to win when engaging in their game. As we also touch monetization concepts, the audience will take away some key learnings about successful "fair" monetization.

Intended Audience

Designers of free-to-play online games on browser, client or mobile are the key target group. Business or marketing people who need to understand that the pay to win problem doesn't exist if simple rules are followed. Knowledge of popular f2p games like LoL, WoT, Farmville or similar games will be advantageous.