GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Russian Mobile Game Market: Not Easy but Worth It

Julia Lebedeva  |  Business Development Director, Nevosoft


Location: Europasaal

Format: Lecture
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


Russian iOS and Android app markets are currently among the most lucrative. Although one rarely hears it discussed publicly, almost every analytical report on market growth rates features Russia. More and more businesses are testing the waters of the Russian market, but not many people from outside Russia have a clear idea of its opportunities. The main problem is simply that Russian mobile game markets don't receive the attention they deserve. While aware of the significant efforts market entry requires, few believe in commensurate returns. Ms. Lebedeva will talk about the market volume, common pitfalls and how to avoid them.

Takeaway

The audience will take away information on the Russian mobile game market: its volume, its peculiarities, how to enter it and start getting additional revenue, and how much money to expect.

Intended Audience

Companies which develop/publish mobile games for iOS and Android (company owners, CEOs, business development people, marketing executives).