GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

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Game Analytics and Data Literacy

Christoph Safferling  |  Head of Game Analytics, Ubisoft Blue Byte


Location: Congress Saal 1

Format: Lecture
Track: Programming
Vault Recording: Video


We will use concrete examples from our online games to show how game analytics can provide game designers and managers with data and results to make their job easier. Additionally, we will present a few common statistical pitfalls to equip the audience with the necessary knowledge to challenge statistics they come across.

Takeaway

Attendees will get a general feel of statistical pitfalls and knowing when not to trust data. These pitfalls will be discussed using examples from The Settlers Online, and will include evaluating data from different game world ages, effects of in-game gifting and self-selection on payments, and demand elasticities of in-game items.

Intended Audience

Game managers, game designers and any data-curious people. There are no prerequisites to understand the talk, but knowledge of online game design or monetisation features will be beneficial.