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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Top Eleven: Achieving Global Success via Emerging Markets

Nikola Cavic  |  Head of Business Development, Nordeus


Location: Congress Saal 2

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


Top Eleven - Be a Football Manager is the most popular social sports game in the world, with over 10 million active users. In this presentation, Nikola Cavic will explain how Nordeus published and pushed Top Eleven to the #1 spot by recognizing and embracing gaming audiences in the emerging and alternative markets. He will also address the challenges Nordeus faced in attempting to monetize Top Eleven customers in these markets and will present several ways to overcome such issues.

Takeaway

Attendees of this session can expect to walk away with an example of how a new gaming startup managed to become extremely successful and profitable by pursuing innovative strategies and emerging markets. Nikola will show how focusing growth on the emerging markets can be a solid and successful strategy.

Intended Audience

The primary audience for this session is business development, sales, and monetization specialists in the online social gaming industry.