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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Entering and Succeeding in China's Complex Mobile Gaming Ecosystem

Peng Lu  |  VP, Tencent Games, Tencent


Location: Europasaal

Format: Lecture
Track: Smartphone & Tablet Games Summit
Vault Recording: Video


This talk is a deep, sixty-minute look at the key factors and relationships that are driving success in and relevance of the Chinese mobile market today. From the unique vantage point of QQ mobile and the brand new WeChat mobile platform, Peng Lu will be sharing the challenges and actionable best practices that are emerging for Western developers entering the mobile market. Lu will also offer specific guidance for navigating the API integration, server integration, ludological and cultural localization practices, and marketing and customer service practices.

Takeaway

The actionable takeaways for European developers include the key player behaviors that will affect how they will adapt their game to the Chinese market, and the operational similarities and differences for developers engaging with European and Chinese mobile platforms.

Intended Audience

Mobile developers who are assessing the best way to use their resources to enter the Asian mobile markets with their games. A prerequisite is an interest in global mobile game distribution.