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It's dangerous to go alone into the world of PR when you're trying to launch a new game, so level up your community relations & PR skills with this quick talk about the three things that you will need to build buzz around your title. This talk draws upon GOG.com's experience as a leading platform in game distribution to discuss three different approaches to adding a human face to your digital business (honesty, humility and delight), and how if you focus on these touchstones, you're sure to find yourself well-equipped for your own PR Quest.
You will learn GOG.com's three creeds of successful PR and see examples of each: be honest (admit when things go wrong - or right!), be creative (don't think small - find what you can do that is different and make a big splash), and be delightful (Underpromise. Overdeliver. Look for the fun).
Anyone who has influence on how a title is presented to the public; whether they are an indie dev who is speaking directly to gamers or someone who is working in PR or community relations at a larger company, this talk will help expose the mechanics behind rewarding and successful community relations and growth.