GDC | Home

Join the leaders in the game development community at GDC 2018!
Learn more  More
New Session: Community Snowballing in 'PlayerUnknown's Battlegrounds': From Pre-Alpha to 20 Million and Counting in Early Access! Learn more  More
New Session: Classic Game Postmortem: 'Ultima Online'!
Learn more  More
New Session: Parkour: How to Improve Freedom of Movement in First-Person Games in 20 Simple Steps!  Learn more  More
New Session: Data-Driven or Data-Blinded? Uses and Abuses of Analytics in Games!  Learn more  More
New Session: The Asset Build System of Far Cry 5!
Learn more  More
Slideshow

GDC is the world's largest professional game industry event. Join game designers, programmers, artists, producers, and business professionals for 5 days of unparalleled education, inspiration and networking for the global game development community.

GDC News

Continue All News

 
GDC Diamond Partner logos
 

Follow Us

Our Community

  • Game Developers Choice Awards
  • Independent Games Festival
  • Gamasutra
  • GDC Vault
 

GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

PR Quest! The Adventure to Make Your Game Famous

Trevor Longino  |  Head of Marketing & PR, GOG.com


Location: Congress Saal 3

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


It's dangerous to go alone into the world of PR when you're trying to launch a new game, so level up your community relations & PR skills with this quick talk about the three things that you will need to build buzz around your title. This talk draws upon GOG.com's experience as a leading platform in game distribution to discuss three different approaches to adding a human face to your digital business (honesty, humility and delight), and how if you focus on these touchstones, you're sure to find yourself well-equipped for your own PR Quest.

Takeaway

You will learn GOG.com's three creeds of successful PR and see examples of each: be honest (admit when things go wrong - or right!), be creative (don't think small - find what you can do that is different and make a big splash), and be delightful (Underpromise. Overdeliver. Look for the fun).

Intended Audience

Anyone who has influence on how a title is presented to the public; whether they are an indie dev who is speaking directly to gamers or someone who is working in PR or community relations at a larger company, this talk will help expose the mechanics behind rewarding and successful community relations and growth.