GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

F2P the Wrong Way: Age of Empires Online

Kevin Perry  |  Executive Producer, Microsoft


Location: Congress Saal 3

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


In August 2011, Microsoft released the Age of Empires Online, an MMORTS using a new business model: free-to-play. The game was okay at launch, but the business model was a disaster. In this talk, Microsoft executive producer Kevin Perry will detail what went wrong with the model, and more importantly, how the team changed the model and the product into a successful game as a service while the game was still live.

Takeaway

Attendees will gain in-depth knowledge of the business model operations of an F2P MMORTS with major failings, and the details of how it was turned around, into a successful operational game.

Intended Audience

Anyone who wishes to increase their knowledge of F2P business models and how to transform them while live.