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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Authentic Virality: You Share if You Care

Jussi Laakkonen  |  Founder & CEO, Applifier


Location: Congress Saal 2

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


The best way to discover a mobile game is when a friend shows you a game they love. Several studies agree that word of mouth drives majority of mobile game discovery while advertisements rank the lowest. With the cost of installs skyrocketing now is the time to foster authentic virality. You share if you care. Join this session for an in-depth look at what drives word of mouth in top mobile games, findings from a survey of 1800 players on mobile game discovery, data points on game videos drives discoverability and how to drive viral growth for your game.

Takeaway

Attendees will learn about findings from a study of 1800 people (and corroborated by EEDAR & Nielsen) on how mobile games are found; examination of popular games and their sharing and virality mechanics (FB, Twitter integrations, types of content shared, social infrastructure used) in form of examples & use cases; and social infrastructure & tools that can be used to amplify word of mouth.

Intended Audience

Designers, producers and marketers of mobile games; Developers & publishers