Please note: the information on this page reflects GDC Europe 2013.
This is a postmortem about how Candy Crush Saga came about. From the brainchild of Sebastian Knutsson, Candy Crush saga grew to become one of the biggest cross-platform games in the world, currently with 10 million daily active players. The steps in-between included a small competitive flash game and a social envelope to adjust it to Facebook, with an aggressive cross-platform push onto mobile. The plan was originally to build up a mobile presence during a two year period. But nine months later, Candy Crush Saga was successfully launched on all major mobile devices and had become a hit social game. This presentation outlines the pitfalls, lessons learned, and best practices accumulated along the way.
The presentation requires a good level of understanding from the audience and will be particularly beneficial for those working within the industry. It also has wider significance to those less focused on the development side of gaming and will be of interest to marketers, business development professionals and investors.