Game Developers Conference | GDC | Home

Get your pass early to save $400.  Learn more  More
Steam in 2017: State of the Marketplace!  Learn more  More
Weaving 13 Prototypes into 1 Game: Lessons from 'Edith Finch'!  Learn more  More
A Fun Time in Which Some No-Good Game Developers May or May Not Discuss How We Made 'NieR:Automata'!  Learn more  More
Powering Up ILMxLAB's Location-Based VR Experiences!
Learn more  More
Classic Game Postmortem: 'Sonic the Hedgehog'!
Learn more  More
Download the GDC 2018 State of the Industry Report!
Learn more  More
Slideshow

GDC is the world's largest professional game industry event. Join game designers, programmers, artists, producers, and business professionals for 5 days of unparalleled education, inspiration and networking for the global game development community.

GDC News

Continue All News

 
GDC Diamond Partner logos
 

Follow Us

Our Community

  • Game Developers Choice Awards
  • Independent Games Festival
  • Gamasutra
  • GDC Vault
  • XRDC
  • VRDC
 

GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Designing Criminal Case for Virality and Retention

Bastien Cazenave  |  Co-Founder, Pretty Simple Games
Corentin Raux  |  Co-Founder, Pretty Simple Games


Location: Europasaal

Format: Lecture
Track: Free to Play Design & Business Summit
Vault Recording: Video


Criminal Case, by Pretty Simple, is a social and casual game of investigation that has been a runaway hit on Facebook, with 5M DAUs as of April, 97% of which were acquired organically. Designing the virality and retention of Criminal Case was an exercise in going against some commonly-held beliefs in casual Facebook games. Finding our own way of achieving good retention and virality meant creating an inherently social gameplay from the get-go, going for seemingly old-fashioned values such as earning player's word-of-mouth, and much more.

Takeaway

In this session, we will present a case study of how virality and retention in Criminal Case works. A concrete and actionable insight into the design and tuning of social gameplay mechanics will be the key takeaway.

Intended Audience

This session will be useful for game designers and producers interested in looking at how great virality and retention can be achieved on the current Facebook platform.