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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Designing Criminal Case for Virality and Retention

Bastien Cazenave  |  Co-Founder, Pretty Simple Games
Corentin Raux  |  Co-Founder, Pretty Simple Games


Location: Europasaal

Format: Lecture
Track: Free to Play Design & Business Summit
Vault Recording: Video


Criminal Case, by Pretty Simple, is a social and casual game of investigation that has been a runaway hit on Facebook, with 5M DAUs as of April, 97% of which were acquired organically. Designing the virality and retention of Criminal Case was an exercise in going against some commonly-held beliefs in casual Facebook games. Finding our own way of achieving good retention and virality meant creating an inherently social gameplay from the get-go, going for seemingly old-fashioned values such as earning player's word-of-mouth, and much more.

Takeaway

In this session, we will present a case study of how virality and retention in Criminal Case works. A concrete and actionable insight into the design and tuning of social gameplay mechanics will be the key takeaway.

Intended Audience

This session will be useful for game designers and producers interested in looking at how great virality and retention can be achieved on the current Facebook platform.