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The panel will provide first-hand insights on the turbulent and rapidly evolving U.S. and European mobile gaming markets, and demonstrate how to navigate this increasingly critical area of international expansion. They'll share successes and failures of their own past efforts, discuss the subtle yet sometimes significant differences in distribution and localization, and share what they believe should be done to address the remaining challenges for mobile game makers extending their cross-Atlantic reach.
The audience will learn about the differences between the U.S. and European App Store and Google Play, the best way to localize a game for cross-Atlantic expansion, behavior differences in U.S. and European mobile game players, perspective on remaining challenges for mobile game expansion, and the do's and don'ts of bringing games overseas.
This session is for both beginning and seasoned mobile developers and publishers interested in learning best practices for distributing and publishing their titles across global territories, as well as working with the key platform partners in their respective regions.