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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Obstacles and Opportunities in Cross-Atlantic Mobile Game Distribution

Paul Chen  |  VP Business Development, PlayFirst, Inc.
Oscar Clark  |  Evangelist, Everyplay - Applifier
Vincent Dondaine  |  COO, BulkyPix
Jameel Khalfan  |  Publishing, Pocket Gems
Chris Pitz  |  VP of Mobile Marketing and Publishing, Kabam


Location: Offenbachsaal

Format: Panel
Track: Business, Marketing & Management
Vault Recording: Video


The panel will provide first-hand insights on the turbulent and rapidly evolving U.S. and European mobile gaming markets, and demonstrate how to navigate this increasingly critical area of international expansion. They'll share successes and failures of their own past efforts, discuss the subtle yet sometimes significant differences in distribution and localization, and share what they believe should be done to address the remaining challenges for mobile game makers extending their cross-Atlantic reach.

Takeaway

The audience will learn about the differences between the U.S. and European App Store and Google Play, the best way to localize a game for cross-Atlantic expansion, behavior differences in U.S. and European mobile game players, perspective on remaining challenges for mobile game expansion, and the do's and don'ts of bringing games overseas.

Intended Audience

This session is for both beginning and seasoned mobile developers and publishers interested in learning best practices for distributing and publishing their titles across global territories, as well as working with the key platform partners in their respective regions.