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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

TRANSFORMERS Legends: Bringing Japanese Game Design to the West

Tom Hess  |  Producer, DeNA


Location: Europasaal

Format: Lecture
Track: Free to Play Design & Business Summit
Vault Recording: Video


How does a team of all-Western developers leverage a Japanese game design to create a product that has a mass appeal to a Western audience and also stays true to the brand vision of an established franchise? DeNA producer Tom Hess will discuss how he and the development team behind TRANSFORMERS: Legends created a free-to-play mobile card battle game that reached the top grossing charts, and what lessons they learned along the way.

Takeaway

Attendees will discover how mobile Japanese card games work and what it's like to collaborate with a major licensing partner to develop a free-to-play mobile game. This session will also address the challenges, best practices, surprises and lessons the development team gathered along the way to developing and launching TRANSFORMERS: Legends.

Intended Audience

Game developers who are making free-to-play mobile games and game developers working with a licensing partner to develop a game.