GDC | Game Developers Conference

March 18-22, 2019 | San Francisco, CA

GDC 2019 Highlights

Classic Game Postmortem: 'Lemmings'

Designing Two Tasty Cores Three Times Over: The Case of 'Brawl Stars'

'Devil May Cry 5': Creating a Standout Action Game

GDC 2019 Highlights

'Into the Breach' Design Postmortem

GDC Main Stage: The Developer's Journey

Building the Interface of 'The Elder Scrolls: Blades' in Landscape and Portrait

GDC Diamond Partners



Connecting the Global Game Development Community

GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Launch, Market and Monetise Your Mobile Game in China

Chris Hanage  |  General Manager for EMEA, PapayaMobile

Location: Europasaal

Format: Lecture
Track: Free to Play Design & Business Summit
Vault Recording: Video

It's a market that, according to analyst firm Research & Markets, is set to be worth USD$1.56BN by 2015. For mobile game developers worldwide, China is a huge opportunity for revenue and growth - and it's only going to get bigger. However, international developers entering the Chinese market must pay close attention to a variety of cultural and commercial differences, including the various monetisation models in play. Chris Hanage, general manager for EMEA of PapayaMobile, will identify and explain these differences, and provide insight for developers on how to properly launch their game or app and achieve success in China.


As a China-based company with offices in Europe and the U.S., Papaya has unique insight into launching mobile games in China. This session will provide attendees with important data and developer case studies, plus valuable hints, tips and guidance into the Chinese mobile games market, its challenges and how to overcome them.

Intended Audience

This presentation is aimed at mobile developers of every size - from independent third party developers all the way up to global publishers who have a mobile app or game that they wish to launch, market or promote in China.

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