This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
This Time It's Different: Treasures and Traps in the Next Gen Transition
Don Daglow | President & Creative Director, Daglow Entertainment LLC
Track: Business, Marketing & ManagementProduction
Vault Recording: Video
We think of console titles as a separate channel from all other games, but this particular Next Gen transition creates risks and opportunities across mobile and online platforms as well. Will the new consoles solve industry problems or will the struggles of the current cycle continue? What traditions can we rely on in console game development and what will change? Don Daglow is the only executive in games industry history to lead development teams on every generation of video games, from the Atari vs. Intellivision era thirty-plus years ago up until today. He'll share his perspectives on traps awaiting the unwary, as well as the treasures to be found on console and every other platform in these transition years.
Designers and publishers need to differentiate "Next Gen" games in new ways in order to succeed, and we can't follow the script of 2000 or 2006. At the same time, console values can be applied successfully to mobile and online. To meet financial goals the hardware companies need to woo new players, not just the established core. That means new kinds of games will be given a chance this Next Gen. Many new channels and genres have appeared since 2005, and many new sets of player expectations. This opens new doors but locks some old ones, both in the console market and in the emerging online and mobile world.
Developers, publishers, designers and producers - anyone who has the chance to turn a concept into a game or manage part of the the process of game making.