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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Balancing Revenue vs. User Experience in Mobile Games

Ilja Goossens  |  Director, Chartboost


Location: Congress Saal 2

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


Mobile developers have more tools than ever to help them market their mobile games and build a profitable business. However, developers need to carefully balance the business need to acquire new users and monetize them in a way that's conducive to their overall user experience. Chartboost's Ilja Goossens will discuss how mobile game marketing is evolving and what developers can do to capitalize on it. He will also share how developers can use data and analytics improve performance and share specific strategies used by successful developers around the world.

Takeaway

Attendees will leave this session with an understanding of the latest marketing tools available to mobile game developers to acquire new users and monetize, with examples of the specific strategies top developers are using today.

Intended Audience

There is no prerequisite knowledge for this session. However, it will be most beneficial for audience members who have experience with mobile games.