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Balancing Revenue vs. User Experience in Mobile Games

Ilja Goossens | Director, Chartboost

Location: Congress Saal 2

Date: Monday, August 19

Time: 1:00pm-1:25pm

Format: Lecture

Track: Business, Marketing & Management

Vault Recording: Video

Mobile developers have more tools than ever to help them market their mobile games and build a profitable business. However, developers need to carefully balance the business need to acquire new users and monetize them in a way that's conducive to their overall user experience. Chartboost's Ilja Goossens will discuss how mobile game marketing is evolving and what developers can do to capitalize on it. He will also share how developers can use data and analytics improve performance and share specific strategies used by successful developers around the world.

Takeaway

Attendees will leave this session with an understanding of the latest marketing tools available to mobile game developers to acquire new users and monetize, with examples of the specific strategies top developers are using today.

Intended Audience

There is no prerequisite knowledge for this session. However, it will be most beneficial for audience members who have experience with mobile games.

A
- Aitcheson, Alistair
  Title: Independent Developer
  Company: Alistair Aitcheson Games
B
- Baroova, Sameer
  Title: Head of Games
  Company: PlayJam
- Beck, Justin
  Title: Co-Founder and CEO
  Company: PerBlue
- Bithell, Mike
  Title: Developer
  Company: Independent
- Boeser, Richard
  
  Company: Sparpweed
- Bohatsch, Felix
  Title: Co-Founder
  Company: Broken Rules GmbH
- Brockman, Ross
  Title: Strategic Partnerships Lead, Mobile & Gaming
  Company: Google
- Brown, James
  Title: Lead Level Designer
  Company: Epic Games
- Bruning, Brian
  Title: Director
  Company: MOGA
- Buchholz, Martin
  Title: Manager of Developer Relations & Support
  Company: Nintendo of Europe GmbH
- Buter, Zuraida
  Title: Playful Arts Curator
  Company: Zo-ii
- Button-Brown, Nick
  Title: General Manager
  Company: Crytek GmbH
C
- Cage, David
  Title: CEO
  Company: QUANTIC DREAM
- Carlson, Linda
  Title: Director, Global Community Relations
  Company: SOE
- Cavic, Nikola
  Title: Head of Business Development
  Company: Nordeus
- Cazenave, Bastien
  Title: Co-Founder
  Company: Pretty Simple Games
- Chapman, Alex
  Title: Partner
  Company: Sheridans Solicitors
- Chen, Paul
  Title: VP Business Development
  Company: PlayFirst, Inc.
- Clamp, Ollie
  Title: Director of Publisher Services, EMEA
  Company: Millennial Media
- Clark, Oscar
  Title: Evangelist
  Company: Everyplay - Applifier
D
- Daglow, Don
  Title: President & Creative Director
  Company: Daglow Entertainment LLC
- Della Rocca, Jason
  Title: Co-Founder
  Company: Execution Labs
- DiPietro, Matthew
  Title: VP of Marketing
  Company: Twitch
- Diemer, Bernd
  Title: Game Director
  Company: Yager
- Dini, Dino
  Title: Lecturer
  Company: NHTV University of Applied Sciences
- Dondaine, Vincent
  Title: COO
  Company: BulkyPix
- Dormans, Joris
  Title: Gameplay Engineer
  Company: Ludomotion
- Dries, Timo
  Title: Product Lead
  Company: Wooga
E
- Elliott, Matthew
  Title: European Community Manager
  Company: Riot Games
- Ewart, Steve
  Title: Field Application Engineer
  Company: Havok
F
- Foulston, Marie
  Title: Queen Roughhouser
  Company: Wild Rumpus
- Francis, Tom
  Title: Designer
  Company: Suspicious Developments
- Frankel, Leonard
  Title: Head of Business Development
  Company: Plarium
- Franzke, Oliver
  Title: Lead Programmer
  Company: Double Fine Productions
G
- Goossens, Ilja
  Title: Director
  Company: Chartboost
- Gradinari, Andrei
  Title: Lead Game Designer, Founder
  Company: Spooky House Studios
- Grand-Scrutton, Anthony James
  Title: Chief Executive Officer
  Company: Dlala Studios
- Gronkowski, Ralf
  Title: Technical Consultant
  Company: Perforce Software
- Gross, Bradley
  Title: Managing Partner
  Company: Law Office of Bradley Gross, P.A.
H
- Hacker, Gabriel
  Title: General Manager and Head of European Operations
  Company: Perfect World
- Hanage, Chris
  Title: General Manager for EMEA
  Company: PapayaMobile
- Harduin, Laurent
  Title: Lighting Artist
  Company: DONTNOD Entertainment
- Harvey, Auriea
  Title: Director
  Company: Tale of Tales
- Hauser, Dietmar
  Title: Head of Console Technology
  Company: Sproing Interactive Media GmbH
- Hehmeyer, Marc
  Title: CTO
  Company: FISHLABS Entertainment GmbH
- Henein, Michel
  Title: Senior VP of Gaming Products
  Company: GenAudio, Inc.
- Hess, Tom
  Title: Producer
  Company: DeNA
- Ho, Chris
  Title: Engineer
  Company: SCEA
- Hoischen, Robert
  Title: Producer
  Company: Camshaft Software
- Hollemeersch, Charles
  Title: CTO
  Company: Graphine
- Hoppe, David
  Title: Principal
  Company: Gamma Law
- Howard, Jon
  Title: Executive Product Manager for Future Development
  Company: BBC
- Howard, Joshua
  Title: Executive Producer
  Company: Crytek
I
- IJzermans, Roland
  Title: Owner
  Company: Sparpweed
- Ingold, Jon
  Title: Creative Director
  Company: inkle
- Ismail, Rami
  Title: Business & Development
  Company: Vlambeer
J
- Jakobsen, Senta
  Title: Senior Development Director
  Company: Scattered Entertainment, A DeNA Company
- Jarnfelt, Patrick
  Title: Developer
  Company: Copenhagen Game Collective
- Jeppsson, Anders
  Title: Global Head of Gaming
  Company: BlackBerry Ltd.
- Jiresch, Eugen
  Title: Programmer
  Company: Sproing Interactive Media GmbH
- Jones, Gareth
  Title: COO
  Company: Playdemic
- Just, Stan
  Title: Producer
  Company: 11 bit studios S.A.
K
- Kahrama, Jani
  Title: CEO
  Company: Secret Exit Ltd.
- Kalkowski, Michael
  Title: Managing and Creative Director
  Company: GameDuell GmbH
- Kassulke, Christopher
  Title: CEO
  Company: Handy Games
- Keidonas, Andrius
  Title: Software Developer
  Company: Unity Technologies
- Kern, Mark
  Title: CEO
  Company: Red 5 Studios
- Kerpelman, Todd
  Title: Developer Advocate
  Company: Google
- Ketola, Tom
  Title: Technical Director
  Company: Disney Interactive
- Khalfan, Jameel
  Title: Publishing
  Company: Pocket Gems
- Kindregan, Brian
  Title: Lead Writer
  Company: Blizzard
- Knoke, Tobias
  Title: Media & Entertainment Sales
  Company: Google
- Koller, Paul
  Title: Game Developer
  Company: Independent
- Krajewski, John
  Title: Studio Head
  Company: Strange Loop Games
- Kuittinen, Ilari
  Title: CEO
  Company: Housemarque
L
- Laakkonen, Jussi
  Title: Founder & CEO
  Company: Applifier
- Lacoste, Remi
  Title: Lead Camera Designer
  Company: Crystal Dynamics
- Lagarde, Sbastien
  Title: Senior 3D/Engine Programmer
  Company: DONTNOD Entertainment
- Larrieu, Guillaume
  Title: Publishers Manager EMEA
  Company: Flurry
- Lebedeva, Julia
  Title: Business Development Director
  Company: Nevosoft
- Leydon, Gabriel
  Title: CEO & Co-Founder
  Company: Machine Zone
- Leyendecker, Felix
  Title: Senior 3D Artist
  Company: Crytek GmbH
- Lightbown, David
  Title: User Experience Director
  Company: Ubisoft
- Longino, Trevor
  Title: Head of Marketing & PR
  Company: GOG.com
- Lott, Gunnar
  Title: Director Communications
  Company: flaregames
- Louis, Xavier
  Title: Co-Founder & Chief Product Officer
  Company: Brainbow
- Lowenstein, Darion
  Title: Vice President of Game Development
  Company: Scopely
- Lu, Peng
  Title: VP, Tencent Games
  Company: Tencent
- Luckey, Palmer
  Title: Founder
  Company: Oculus VR
- Ludlow, Richard
  Title: CEO, Audio Director
  Company: Hexany Audio
M
- Madhavan, Ramprasad
  Title: Senior Gaming Consultant
  Company: BlackBerry Ltd.
- Mah, Layla
  Title: Developer Relations Engineer
  Company: AMD
- Markovic, Aleksandar
  Title: Game Designer
  Company: Nordeus
- Masters, Steven
  Title: Lead Game Designer
  Company: Ubisoft Montreal
- McDonald, Heidi
  Title: Game Designer
  Company: Schell Games
- Mielke, Chris
  Title: Producer
  Company: Epic Games, Inc.
- Mitchell, Nate
  Title: VP of Product
  Company: Oculus VR
- Mller-Lietzkow, Jrg
  Title: Professor
  Company: University of Paderborn
- Molchanov, Konstantin
  Title: Lead Artist
  Company: Crytek GmbH
N
- Nijman, Jan Willem
  Title: Designer
  Company: Vlambeer
- Nisshagen, David
  Title: Lead Designer
  Company: Paradox Interactive
O
- Oliveira, Bruno
  Title: Developer Platforms Engineer
  Company: Google
- Olofsson, Kristoffer
  Title: Solutions Consultant, Analytics Premium
  Company: Google
P
- Palm, Tommy
  Title: Games Guru
  Company: King.com
- Park, Jason
  Title: Development Director
  Company: Neowiz CRS
- Paul, Arup J.
  Title: Senior Global Marketing Manager Gaming
  Company: NXP
- Pecorella, Anthony
  Title: Director of Production
  Company: Kongregate
- Peketz, Jochen
  Title: Games Lab Manager
  Company: Blue Byte GmbH
- Perry, Kevin
  Title: Executive Producer
  Company: Microsoft
- Pichlmair, Martin
  Title: Co-Founder
  Company: Broken Rules GmbH
- Pidgornyy, Svyetoslav
  Title: Assistant Manager Application Development
  Company: Nintendo of Europe GmbH
- Pierre-Yves, Donzallaz
  Title: Senior Lighting Artist
  Company: Crytek
- Pitz, Chris
  Title: VP of Mobile Marketing and Publishing
  Company: Kabam
- Plourde, Patrick
  Title: Creative Director
  Company: Ubisoft
R
- Raux, Corentin
  Title: Co-Founder
  Company: Pretty Simple Games
- Revell, Matthew
  Title: Community Manager
  Company: Basho Technologies
- Riegler, Harald
  Title: CEO
  Company: Sproing Interactive Media GmbH
- Rose, Mike
  Title: UK Editor
  Company: Gamasutra
- Rothe, Kristina
  Title: Game Development Evangelist
  Company: Microsoft
- Rothe, Kristina
  Title: Game Development Evangelist
  Company: Microsoft
S
- Safferling, Christoph
  Title: Head of Game Analytics
  Company: Ubisoft Blue Byte
- Samyn, Michal
  Title: Director
  Company: Tale of Tales
- Sandorffy, Iky
  Title: Strategic Partnerships Lead
  Company: Google
- Sapra, Pratik
  Title: Application Development Consultant
  Company: BlackBerry Ltd.
- Schade, Michael
  Title: CEO & Co-Founder
  Company: Fishlabs
- Schmitt, Bertrand
  Title: Vice President, EMEA
  Company: App Annie
- Schneider-Johne, Boris
  Title: Director of Enthusiasm
  Company: Independent
- Scott, Phil
  Title: Technical Evangelist
  Company: NVIDIA
- Steele, James
  Title: Senior Software Engineer
  Company: Nintendo of Europe GmbH
- Stenson, Richard
  Title: Graphics Software Engineer
  Company: SCEA R&D
T
- Taner, Kaya
  Title: CEO & Co-Founder
  Company: AppLift
V
- Van Hove, Jonatan
  Title: Co-Founder
  Company: Glitchnap
- Vehkala, Mika
  Title: Senior AI Programmer
  Company: IO Interactive A/S
- Vincke, Swen
  Title: CEO
  Company: Larian
- Vuorinen, Johannes
  Title: Programmer / Designer / Co-Founder
  Company: Frogmind
W
- Waite, Mandy
  Title: Cloud Platform Developer Advocate
  Company: Google
- Wallick, Kelly
  Title: Overlord
  Company: Indie MEGABOOTH
- Weidemann, Teut
  Title: Senior Online Game Supervisor
  Company: Ubisoft Blue Byte
- Weissflog, Andr
  Title: Head of Development, Drakensang Online / Bigpoint Berlin
  Company: Bigpoint GmbH
- Williams, Christopher
  Title: VP and GM of Free-to-Play
  Company: Big Fish
Z
- Zerbib, Gregory
  Title: Strategic Partnerships Lead, ISPs/Networks/Mobile
  Company: Google

Monday
- Mon | 9:30am
- Monday, August 19 | 9:30am-9:55am
  
  5 Key Best Practices in Free-to-Play Gaming
  Monday, 9:30am-9:55am
  Speaker: Christopher Williams (Big Fish)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 9:30am-10:30am
  
  A Perfect Storm - Managing Community Through Sea Change
  Monday, 9:30am-10:30am
  Speaker: Linda Carlson (SOE)
  Format: Lecture
  Track: Business, Marketing & Management
  Monday, August 19 | 9:30am-10:30am
  
  How Hard Could It Be? The Story of a Cinematic
  Monday, 9:30am-10:30am
  Speaker: Brian Kindregan (Blizzard)
  Format: Lecture
  Track: DesignVisual Arts
  Monday, August 19 | 9:30am-10:30am
  
  Liquid Intelligence: Connecting AI and Physics in Vessel
  Monday, 9:30am-10:30am
  Speaker: John Krajewski (Strange Loop Games)
  Format: Lecture
  Track: ProgrammingDesign
  Monday, August 19 | 9:30am-10:30am
  
  Small Projects in AAA Studios: Making of Child of Light
  Monday, 9:30am-10:30am
  Speaker: Patrick Plourde (Ubisoft)
  Format: Lecture
  Track: DesignProduction
- Mon | 11:00am
- Monday, August 19 | 11:00am-12:00pm
  
  AstoundSound: True 3D Spatial Audio Processing for Games (Presented by GenAudio Inc)
  Monday, 11:00am-12:00pm
  Speaker: Michel Henein (GenAudio, Inc.)
  Format: Sponsored Session
  Track: Production
  Monday, August 19 | 11:00am-12:00pm
  
  Classic Game Postmortem: Kick Off
  Monday, 11:00am-12:00pm
  Speaker: Dino Dini (NHTV University of Applied Sciences)
  Format: Lecture
  Track: Design
  Monday, August 19 | 11:00am-12:00pm
  
  Crafting the World of Crysis
  Monday, 11:00am-12:00pm
  Speaker: Felix Leyendecker (Crytek GmbH)
  Format: Lecture
  Track: Visual Arts
  Monday, August 19 | 11:00am-11:25am
  
  Creating and Maintaining a Thriving Mobile, Virtual RPG World
  Monday, 11:00am-11:25am
  Speaker: Justin Beck (PerBlue)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 11:00am-12:00pm
  
  F2P the Wrong Way: Age of Empires Online
  Monday, 11:00am-12:00pm
  Speaker: Kevin Perry (Microsoft)
  Format: Lecture
  Track: Business, Marketing & Management
  Monday, August 19 | 11:00am-12:00pm
  
  Powering the Next Generation of Graphics: The AMD GCN Architecture
  Monday, 11:00am-12:00pm
  Speaker: Layla Mah (AMD)
  Format: Lecture
  Track: Programming
  Monday, August 19 | 11:00am-12:00pm
  
  Project Anarchy Introduction: First Steps in Creating a Mobile Game with Havok's Free Mobile Engine (Presented by Havok)
  Monday, 11:00am-12:00pm
  Speaker: Steve Ewart (Havok)
  Format: Sponsored Session
  Track: Programming
- Mon | 11:35am
- Monday, August 19 | 11:35am-12:00pm
  
  Stealing Your Heart, Eating Your Brain
  Monday, 11:35am-12:00pm
  Speaker: Timo Dries (Wooga)
  Format: Lecture
  Track: Free to Play Design & Business Summit
- Mon | 1:00pm
- Monday, August 19 | 1:00pm-1:25pm
  
  Balancing Revenue vs. User Experience in Mobile Games
  Monday, 1:00pm-1:25pm
  Speaker: Ilja Goossens (Chartboost)
  Format: Lecture
  Track: Business, Marketing & Management
  Monday, August 19 | 1:00pm-2:00pm
  
  Be What's Next: Microsoft's Commitment to Indie Success (Presented by Microsoft)
  Monday, 1:00pm-2:00pm
  Speakers: Gunnar Lott (flaregames), Kristina Rothe (Microsoft)
  Format: Sponsored Session
  Track: Business, Marketing & Management
  Monday, August 19 | 1:00pm-1:25pm
  
  Creating the AI for the Living, Breathing World of Hitman: Absolution
  Monday, 1:00pm-1:25pm
  Speaker: Mika Vehkala (IO Interactive A/S)
  Format: Lecture
  Track: Programming
  Monday, August 19 | 1:00pm-1:25pm
  
  Indie Audio: A Guide to Successful Outsourcing
  Monday, 1:00pm-1:25pm
  Speaker: Richard Ludlow (Hexany Audio)
  Format: Lecture
  Track: ProductionBusiness, Marketing & Management
  Monday, August 19 | 1:00pm-2:00pm
  
  Nintendo Wii U Application Development with HTML and JavaScript (Presented by Nintendo of Europe GmbH)
  Monday, 1:00pm-2:00pm
  Speakers: Martin Buchholz (Nintendo of Europe GmbH), Svyetoslav Pidgornyy (Nintendo of Europe GmbH)
  Format: Sponsored Session
  Track: Programming
  Monday, August 19 | 1:00pm-1:25pm
  
  TRANSFORMERS Legends: Bringing Japanese Game Design to the West
  Monday, 1:00pm-1:25pm
  Speaker: Tom Hess (DeNA)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 1:00pm-1:25pm
  
  Warface: Creating AAA Graphics for Low-End PCs
  Monday, 1:00pm-1:25pm
  Speaker: Konstantin Molchanov (Crytek GmbH)
  Format: Lecture
  Track: Visual Arts
- Mon | 1:35pm
- Monday, August 19 | 1:35pm-2:00pm
  
  Balancing Monetization to Succeed in the F2P MMO Space
  Monday, 1:35pm-2:00pm
  Speaker: Gabriel Hacker (Perfect World)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 1:35pm-2:00pm
  
  Designing Criminal Case for Virality and Retention
  Monday, 1:35pm-2:00pm
  Speakers: Bastien Cazenave (Pretty Simple Games), Corentin Raux (Pretty Simple Games)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 1:35pm-2:00pm
  
  Game Analytics and Data Literacy
  Monday, 1:35pm-2:00pm
  Speaker: Christoph Safferling (Ubisoft Blue Byte)
  Format: Lecture
  Track: Programming
  Monday, August 19 | 1:35pm-2:00pm
  
  Gamification in Software Testing and QA
  Monday, 1:35pm-2:00pm
  Speaker: Robert Hoischen (Camshaft Software)
  Format: Lecture
  Track: Production
  Monday, August 19 | 1:35pm-2:00pm
  
  The Story of Casual Games - Past, Present and Future
  Monday, 1:35pm-2:00pm
  Speaker: Michael Kalkowski (GameDuell GmbH)
  Format: Lecture
  Track: Business, Marketing & Management
- Mon | 2:30pm
- Monday, August 19 | 2:30pm-3:30pm
  
  Better Teams Through Game Design
  Monday, 2:30pm-3:30pm
  Speaker: Joshua Howard (Crytek)
  Format: Lecture
  Track: ProductionBusiness, Marketing & Management
  Monday, August 19 | 2:30pm-3:30pm
  
  Build to Grow: Develop Your App with Monetization in Mind (Presented by Millennial Media)
  Monday, 2:30pm-3:30pm
  Speaker: Ollie Clamp (Millennial Media)
  Format: Sponsored Session
  Track: Business, Marketing & Management
  Monday, August 19 | 2:30pm-3:30pm
  
  Building Games for the Long Term: Pragmatic F2P Guild Design
  Monday, 2:30pm-3:30pm
  Speaker: Anthony Pecorella (Kongregate)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 2:30pm-3:30pm
  
  Getting Past Pay to Win
  Monday, 2:30pm-3:30pm
  Speaker: Teut Weidemann (Ubisoft Blue Byte)
  Format: Lecture
  Track: Design
  Monday, August 19 | 2:30pm-3:30pm
  
  PlayStation Shading Language for PS4
  Monday, 2:30pm-3:30pm
  Speakers: Chris Ho (SCEA), Richard Stenson (SCEA R&D)
  Format: Lecture
  Track: Programming
  Monday, August 19 | 2:30pm-3:30pm
  
  Porting your game to BlackBerry 10 (Presented by BlackBerry)
  Monday, 2:30pm-3:30pm
  Speaker: Pratik Sapra (BlackBerry Ltd.)
  Format: Sponsored Session
  Track: Programming
  Monday, August 19 | 2:30pm-3:30pm
  
  PR Quest! The Adventure to Make Your Game Famous
  Monday, 2:30pm-3:30pm
  Speaker: Trevor Longino (GOG.com)
  Format: Lecture
  Track: Business, Marketing & Management
- Mon | 4:00pm
- Monday, August 19 | 4:00pm-5:00pm
  
  Analytics for Achieving Mobile Gaming Stardom (Presented by App Annie)
  Monday, 4:00pm-5:00pm
  Speaker: Bertrand Schmitt (App Annie)
  Format: Sponsored Session
  Track: Business, Marketing & Management
  Monday, August 19 | 4:00pm-5:00pm
  
  Broken Age's Approach to Scalability
  Monday, 4:00pm-5:00pm
  Speaker: Oliver Franzke (Double Fine Productions)
  Format: Lecture
  Track: ProgrammingVisual Arts
  Monday, August 19 | 4:00pm-5:00pm
  
  Building Tomorrow's Blockbuster Today Across Phones, Tablets, and PCs (Presented by Microsoft)
  Monday, 4:00pm-5:00pm
  Speakers: Anthony James Grand-Scrutton (Dlala Studios), Kristina Rothe (Microsoft)
  Format: Sponsored Session
  Track: Business, Marketing & Management
  Monday, August 19 | 4:00pm-5:00pm
  
  Candy Crush Postmortem: Luck in the Right Places
  Monday, 4:00pm-5:00pm
  Speaker: Tommy Palm (King.com)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 4:00pm-5:00pm
  
  Opinion Leaders - The Changing Relationships Between Customers, Publishers and Media
  Monday, 4:00pm-5:00pm
  Speaker: Boris Schneider-Johne (Independent)
  Format: Lecture
  Track: Business, Marketing & Management
  Monday, August 19 | 4:00pm-5:00pm
  
  Romance Games: Unpopular Genre or Untapped Market?
  Monday, 4:00pm-5:00pm
  Speaker: Heidi McDonald (Schell Games)
  Format: Lecture
  Track: Design
  Monday, August 19 | 4:00pm-5:00pm
  
  Shining the Light on Crysis 3
  Monday, 4:00pm-5:00pm
  Speaker: Donzallaz Pierre-Yves (Crytek)
  Format: Lecture
  Track: Visual Arts
- Mon | 5:30pm
- Monday, August 19 | 5:30pm-6:30pm
  
  Developing Better Games by Optimizing the User Experience
  Monday, 5:30pm-6:30pm
  Speaker: Jochen Peketz (Blue Byte GmbH)
  Format: Lecture
  Track: ProductionDesign
  Monday, August 19 | 5:30pm-5:55pm
  
  Launch, Market and Monetise Your Mobile Game in China
  Monday, 5:30pm-5:55pm
  Speaker: Chris Hanage (PapayaMobile)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  Monday, August 19 | 5:30pm-6:30pm
  
  Scaling Your Back-End for Success, with Riak (Presented by Basho)
  Monday, 5:30pm-6:30pm
  Speaker: Matthew Revell (Basho Technologies)
  Format: Sponsored Session
  Track: ProgrammingBusiness, Marketing & Management
  Monday, August 19 | 5:30pm-6:30pm
  
  The Revolution Will Be Streamed: How Video Is Transforming Video Games
  Monday, 5:30pm-6:30pm
  Speaker: Matthew DiPietro (Twitch)
  Format: Lecture
  Track: Business, Marketing & ManagementProgramming
  Monday, August 19 | 5:30pm-6:30pm
  
  Toolchain Independent Distributed Compilation
  Monday, 5:30pm-6:30pm
  Speaker: Dietmar Hauser (Sproing Interactive Media GmbH)
  Format: Lecture
  Track: Programming
  Monday, August 19 | 5:30pm-6:30pm
  
  Virtual Reality Gaming and Game Development
  Monday, 5:30pm-6:30pm
  Speakers: Palmer Luckey (Oculus VR), Nate Mitchell (Oculus VR)
  Format: Lecture
  Track: Design
- Mon | 6:05pm
- Monday, August 19 | 6:05pm-6:30pm
  
  Growing a Hardcore Game on Facebook
  Monday, 6:05pm-6:30pm
  Speaker: Leonard Frankel (Plarium)
  Format: Lecture
  Track: Free to Play Design & Business Summit
Tuesday
- Tues | 9:30am
- Tuesday, August 20 | 9:30am-9:55am
  
  A World from Words: Highly Interactive Stories with Text
  Tuesday, 9:30am-9:55am
  Speaker: Jon Ingold (inkle)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 9:30am-9:55am
  
  Smartphone & Tablet Apps: Mobile Game Metrics
  Tuesday, 9:30am-9:55am
  Speaker: Guillaume Larrieu (Flurry)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 9:30am-10:30am
  
  Staying in Top Eleven: Improving Retention Through the Tutorial
  Tuesday, 9:30am-10:30am
  Speaker: Aleksandar Markovic (Nordeus)
  Format: Lecture
  Track: Design
  Tuesday, August 20 | 9:30am-10:30am
  
  The User Experience of Game Development Tools
  Tuesday, 9:30am-10:30am
  Speaker: David Lightbown (Ubisoft)
  Format: Lecture
  Track: ProductionProgramming
  Tuesday, August 20 | 9:30am-10:30am
  
  This Time It's Different: Treasures and Traps in the Next Gen Transition
  Tuesday, 9:30am-10:30am
  Speaker: Don Daglow (Daglow Entertainment LLC)
  Format: Lecture
  Track: Business, Marketing & ManagementProduction
- Tues | 10:00am
- Tuesday, August 20 | 10:00am-6:00pm
  
  Google Developer Day (Presented by Google)
  Tuesday, 10:00am-6:00pm
  Speakers: Ross Brockman (Google), Todd Kerpelman (Google), Tobias Knoke (Google), Bruno Oliveira (Google), Kristoffer Olofsson (Google), Iky Sandorffy (Google), Mandy Waite (Google), Gregory Zerbib (Google)
  Format: Sponsored Dev Day
  Track: Programming
  Tuesday, August 20 | 10:00am-11:00am
  
  Google for Games: Building a Games Business with the Best of Google (Presented by Google)
  Tuesday, 10:00am-11:00am
  Speaker: Ross Brockman (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
- Tues | 10:05am
- Tuesday, August 20 | 10:05am-10:30am
  
  BADLAND Postmortem: How to Launch a Premium Priced Indie Game in the App Store
  Tuesday, 10:05am-10:30am
  Speaker: Johannes Vuorinen (Frogmind)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 10:05am-10:30am
  
  Getting Physical with Tablet Multiplayer
  Tuesday, 10:05am-10:30am
  Speaker: Alistair Aitcheson (Alistair Aitcheson Games)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
- Tues | 11:00am
- Tuesday, August 20 | 11:00am-11:25am
  
  Building the Indie MEGABOOTH: Showcasing Indies Above the Noise
  Tuesday, 11:00am-11:25am
  Speaker: Kelly Wallick (Indie MEGABOOTH)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 11:00am-12:00pm
  
  Designing Games with Procedural Content and Mechanics
  Tuesday, 11:00am-12:00pm
  Speaker: Joris Dormans (Ludomotion)
  Format: Lecture
  Track: DesignProgramming
  Tuesday, August 20 | 11:00am-11:25am
  
  Divided Loyalties: Developing and Running Cross-Platform Social Games
  Tuesday, 11:00am-11:25am
  Speaker: Gareth Jones (Playdemic)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 11:00am-12:00pm
  
  Games at the Edge: Multi-Platform Gaming on the Google Cloud Platform (Presented by Google)
  Tuesday, 11:00am-12:00pm
  Speaker: Mandy Waite (Google)
  Format: Sponsored Session
  Track: ProgrammingBusiness, Marketing & Management
  Tuesday, August 20 | 11:00am-12:00pm
  
  Startup Funding: Indie Options, Approaches and Realities
  Tuesday, 11:00am-12:00pm
  Speaker: Jason Della Rocca (Execution Labs)
  Format: Lecture
  Track: Business, Marketing & Management
  Tuesday, August 20 | 11:00am-12:00pm
  
  The Dark Sorcerer and Beyond: Shooting, Directing and Filming Virtual Actors
  Tuesday, 11:00am-12:00pm
  Speaker: David Cage (QUANTIC DREAM)
  Format: Lecture
  Track: Visual Arts
  Tuesday, August 20 | 11:00am-12:00pm
  
  Versioning Everything with Perforce! (Presented by Perforce)
  Tuesday, 11:00am-12:00pm
  Speaker: Ralf Gronkowski (Perforce Software)
  Format: Sponsored Session
  Track: ProgrammingDesign
- Tues | 11:35am
- Tuesday, August 20 | 11:35am-12:00pm
  
  Chasing Aurora: The Indie Console Launch Title Postmortem
  Tuesday, 11:35am-12:00pm
  Speakers: Felix Bohatsch (Broken Rules GmbH), Martin Pichlmair (Broken Rules GmbH)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 11:35am-12:00pm
  
  Math for the Masses: How Edugaming Reached the Top of the App Store
  Tuesday, 11:35am-12:00pm
  Speaker: Xavier Louis (Brainbow)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
- Tues | 1:00pm
- Tuesday, August 20 | 1:00pm-1:25pm
  
  Authentic Virality: You Share if You Care
  Tuesday, 1:00pm-1:25pm
  Speaker: Jussi Laakkonen (Applifier)
  Format: Lecture
  Track: Business, Marketing & Management
  Tuesday, August 20 | 1:00pm-1:25pm
  
  Cloned at Birth: The Story of Ridiculous Fishing
  Tuesday, 1:00pm-1:25pm
  Speakers: Rami Ismail (Vlambeer), Jan Willem Nijman (Vlambeer)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 1:00pm-2:00pm
  
  Measuring and Optimizing Games using Google Mobile App Analytics (Presented by Google)
  Tuesday, 1:00pm-2:00pm
  Speaker: Kristoffer Olofsson (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
  Tuesday, August 20 | 1:00pm-1:25pm
  
  Reflections on a Distributed and Manager-Less Work Environment
  Tuesday, 1:00pm-1:25pm
  Speaker: Senta Jakobsen (Scattered Entertainment, A DeNA Company)
  Format: Lecture
  Track: Production
  Tuesday, August 20 | 1:00pm-1:25pm
  
  Russian Mobile Game Market: Not Easy but Worth It
  Tuesday, 1:00pm-1:25pm
  Speaker: Julia Lebedeva (Nevosoft)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 1:00pm-1:25pm
  
  Turning One-Time Visitors into Lifetime Players: Building Retention in Mobile Games
  Tuesday, 1:00pm-1:25pm
  Speaker: Darion Lowenstein (Scopely)
  Format: Lecture
  Track: Design
  Tuesday, August 20 | 1:00pm-2:00pm
  
  Unity, Wii U and You (Presented by Nintendo of Europe GmbH)
  Tuesday, 1:00pm-2:00pm
  Speakers: Andrius Keidonas (Unity Technologies), James Steele (Nintendo of Europe GmbH)
  Format: Sponsored Session
  Track: Programming
- Tues | 1:35pm
- Tuesday, August 20 | 1:35pm-2:00pm
  
  Changing How Games Are Made: Seven Principles for Teams Without Management
  Tuesday, 1:35pm-2:00pm
  Speaker: Bernd Diemer (Yager)
  Format: Lecture
  Track: Production
  Tuesday, August 20 | 1:35pm-2:00pm
  
  Getting Your Independent Game Noticed in 2013
  Tuesday, 1:35pm-2:00pm
  Speaker: Mike Rose (Gamasutra)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 1:35pm-2:00pm
  
  Platform Evolution - Implications for the Future of Mobile Games
  Tuesday, 1:35pm-2:00pm
  Speaker: Kaya Taner (AppLift)
  Format: Lecture
  Track: Business, Marketing & Management
  Tuesday, August 20 | 1:35pm-2:00pm
  
  We Can't Afford to Focus: A New Way of Thinking for Multi-Platform
  Tuesday, 1:35pm-2:00pm
  Speaker: Jani Kahrama (Secret Exit Ltd.)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 1:35pm-2:00pm
  
  Why Education Really Matters for the Future of the Industry
  Tuesday, 1:35pm-2:00pm
  Speaker: Jrg Mller-Lietzkow (University of Paderborn)
  Format: Lecture
  Track: ProductionBusiness, Marketing & Management
- Tues | 2:00pm
- Tuesday, August 20 | 2:00pm-3:00pm
  
  Google Play Game Services Best Practices (Presented by Google)
  Tuesday, 2:00pm-3:00pm
  Speakers: Todd Kerpelman (Google), Bruno Oliveira (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
- Tues | 2:30pm
- Tuesday, August 20 | 2:30pm-3:30pm
  
  Building Epic Worlds Through the Strengths of Outsourcing
  Tuesday, 2:30pm-3:30pm
  Speaker: Chris Mielke (Epic Games, Inc.)
  Format: Lecture
  Track: ProductionVisual Arts
  Tuesday, August 20 | 2:30pm-3:30pm
  
  Building Your Gaming Strategy for BlackBerry 10 (Presented by BlackBerry)
  Tuesday, 2:30pm-3:30pm
  Speakers: Anders Jeppsson (BlackBerry Ltd.), Ramprasad Madhavan (BlackBerry Ltd.)
  Format: Sponsored Session
  Track: Programming
  Tuesday, August 20 | 2:30pm-3:30pm
  
  Creating an Emotionally Engaging Camera for Tomb Raider
  Tuesday, 2:30pm-3:30pm
  Speaker: Remi Lacoste (Crystal Dynamics)
  Format: Lecture
  Track: DesignVisual Arts
  Tuesday, August 20 | 2:30pm-2:55pm
  
  Entering and Succeeding in China's Complex Mobile Gaming Ecosystem
  Tuesday, 2:30pm-2:55pm
  Speaker: Peng Lu (Tencent)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 2:30pm-2:55pm
  
  How Reviewing Games for Nine Years Helped in Designing Gunpoint
  Tuesday, 2:30pm-2:55pm
  Speaker: Tom Francis (Suspicious Developments)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 2:30pm-3:30pm
  
  Top Eleven: Achieving Global Success via Emerging Markets
  Tuesday, 2:30pm-3:30pm
  Speaker: Nikola Cavic (Nordeus)
  Format: Lecture
  Track: Business, Marketing & Management
- Tues | 3:00pm
- Tuesday, August 20 | 3:00pm-4:00pm
  
  Keep Playing (Presented by Google)
  Tuesday, 3:00pm-4:00pm
  Speaker: Iky Sandorffy (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
- Tues | 3:05pm
- Tuesday, August 20 | 3:05pm-3:30pm
  
  Games and Broadcasters: Destination Tablet?
  Tuesday, 3:05pm-3:30pm
  Speaker: Jon Howard (BBC)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 3:05pm-3:30pm
  
  Pop-Up Arcade: Postmortems on Indie Arcades and Events
  Tuesday, 3:05pm-3:30pm
  Speakers: Zuraida Buter (Zo-ii), Marie Foulston (Wild Rumpus), Jonatan Van Hove (Glitchnap)
  Format: Lecture
  Track: Independent Games Summit
- Tues | 4:00pm
- Tuesday, August 20 | 4:00pm-5:00pm
  
  10 Decisions That Took Warface to Our First 10 Million Users
  Tuesday, 4:00pm-5:00pm
  Speaker: Nick Button-Brown (Crytek GmbH)
  Format: Lecture
  Track: Production
  Tuesday, August 20 | 4:00pm-5:00pm
  
  Acquiring the Most Valuable Users for Your Game (Presented by Google)
  Tuesday, 4:00pm-5:00pm
  Speaker: Tobias Knoke (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
  Tuesday, August 20 | 4:00pm-5:00pm
  
  Connecting Real World with Virtual World Powered by NFC (Presented by NXP)
  Tuesday, 4:00pm-5:00pm
  Speaker: Arup J. Paul (NXP)
  Format: Sponsored Session
  Track: Business, Marketing & Management
  Tuesday, August 20 | 4:00pm-5:00pm
  
  Once Upon a Time: Giving Players the Freedom to Create Their Own Story
  Tuesday, 4:00pm-5:00pm
  Speaker: James Brown (Epic Games)
  Format: Lecture
  Track: Design
  Tuesday, August 20 | 4:00pm-4:25pm
  
  Porting Contemporary Games to a Vintage Platform
  Tuesday, 4:00pm-4:25pm
  Speaker: Paul Koller (Independent)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 4:00pm-5:00pm
  
  The Art and Rendering of Remember Me
  Tuesday, 4:00pm-5:00pm
  Speakers: Laurent Harduin (DONTNOD Entertainment), Sbastien Lagarde (DONTNOD Entertainment)
  Format: Lecture
  Track: ProgrammingVisual Arts
  Tuesday, August 20 | 4:00pm-4:25pm
  
  Turning Doodle Train's Failure into Rail Maze's Success
  Tuesday, 4:00pm-4:25pm
  Speaker: Andrei Gradinari (Spooky House Studios)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
- Tues | 4:35pm
- Tuesday, August 20 | 4:35pm-5:00pm
  
  The Next Ten Years of Tale of Tales
  Tuesday, 4:35pm-5:00pm
  Speakers: Auriea Harvey (Tale of Tales), Michal Samyn (Tale of Tales)
  Format: Lecture
  Track: Independent Games Summit
  Tuesday, August 20 | 4:35pm-5:00pm
  
  Will Unconsoles Become the Real Next-Gen Consoles?
  Tuesday, 4:35pm-5:00pm
  Speakers: Sameer Baroova (PlayJam), Brian Bruning (MOGA), Michael Schade (Fishlabs), Phil Scott (NVIDIA)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
- Tues | 5:00pm
- Tuesday, August 20 | 5:00pm-6:00pm
  
  Realizing the Value of Engaged Audiences (Presented by Google)
  Tuesday, 5:00pm-6:00pm
  Speakers: Christopher Kassulke (Handy Games), Gregory Zerbib (Google)
  Format: Sponsored Session
  Track: Business, Marketing & ManagementProgramming
- Tues | 5:30pm
- Tuesday, August 20 | 5:30pm-6:30pm
  
  Adaptation and Antifragility: Life of an Independent Studio
  Tuesday, 5:30pm-6:30pm
  Speaker: Ilari Kuittinen (Housemarque)
  Format: Lecture
  Track: Business, Marketing & Management
  Tuesday, August 20 | 5:30pm-6:30pm
  
  Designing Assassin's Creed III
  Tuesday, 5:30pm-6:30pm
  Speaker: Steven Masters (Ubisoft Montreal)
  Format: Lecture
  Track: Design
  Tuesday, August 20 | 5:30pm-6:30pm
  
  Flash to the Max! High Performance 3D Graphics in Silent Hunter Online
  Tuesday, 5:30pm-6:30pm
  Speaker: Eugen Jiresch (Sproing Interactive Media GmbH)
  Format: Lecture
  Track: Programming
  Tuesday, August 20 | 5:30pm-5:55pm
  
  One Big World to Rule: Breaking Language Barriers
  Tuesday, 5:30pm-5:55pm
  Speaker: Gabriel Leydon (Machine Zone)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 5:30pm-5:55pm
  
  The Dumb Hobby Project: Lessons Learned Making Thomas Was Alone
  Tuesday, 5:30pm-5:55pm
  Speaker: Mike Bithell (Independent)
  Format: Lecture
  Track: Independent Games Summit
- Tues | 6:05pm
- Tuesday, August 20 | 6:05pm-6:30pm
  
  Give Your Good Game a Great Chance to Succeed in Mobile F2P
  Tuesday, 6:05pm-6:30pm
  Speaker: Jameel Khalfan (Pocket Gems)
  Format: Lecture
  Track: Smartphone & Tablet Games Summit
  Tuesday, August 20 | 6:05pm-6:30pm
  
  Playmakers in the Maldives
  Tuesday, 6:05pm-6:30pm
  Speaker: Patrick Jarnfelt (Copenhagen Game Collective)
  Format: Lecture
  Track: Independent Games Summit
Wednesday
- Wed | 9:30am
- Wednesday, August 21 | 9:30am-10:30am
  
  Obstacles and Opportunities in Cross-Atlantic Mobile Game Distribution
  Wednesday, 9:30am-10:30am
  Speakers: Paul Chen (PlayFirst, Inc.), Oscar Clark (Everyplay - Applifier), Vincent Dondaine (BulkyPix), Jameel Khalfan (Pocket Gems), Chris Pitz (Kabam)
  Format: Panel
  Track: Business, Marketing & Management
  Wednesday, August 21 | 9:30am-10:30am
  
  Switching Leadership Styles in Game Development Practice
  Wednesday, 9:30am-10:30am
  Speaker: Stan Just (11 bit studios S.A.)
  Format: Lecture
  Track: Production
  Wednesday, August 21 | 9:30am-10:30am
  
  Using Gigapixel Landscape Textures in Dragon Commander: Lessons Learned
  Wednesday, 9:30am-10:30am
  Speakers: Charles Hollemeersch (Graphine), Swen Vincke (Larian)
  Format: Lecture
  Track: ProgrammingVisual Arts
- Wed | 10:45am
- Wednesday, August 21 | 10:45am-11:45am
  
  Free-to-Play: Bitter Endings
  Wednesday, 10:45am-11:45am
  Speaker: Harald Riegler (Sproing Interactive Media GmbH)
  Format: Lecture
  Track: Business, Marketing & Management
  Wednesday, August 21 | 10:45am-11:45am
  
  ibb & obb - Ten Talking Points
  Wednesday, 10:45am-11:45am
  Speakers: Richard Boeser (Sparpweed), Roland IJzermans (Sparpweed)
  Format: Lecture
  Track: Design
  Wednesday, August 21 | 10:45am-11:45am
  
  OpenGL ES 3.0 - Challenges and Opportunities
  Wednesday, 10:45am-11:45am
  Speaker: Marc Hehmeyer (FISHLABS Entertainment GmbH)
  Format: Lecture
  Track: Programming
  Wednesday, August 21 | 10:45am-11:45am
  
  Redefining the MMO: A Case study of how Neowiz CRS Reinvented the MO Genre in their Upcoming Title, Project Black Sheep (Presented by Havok)
  Wednesday, 10:45am-11:45am
  Speaker: Jason Park (Neowiz CRS)
  Format: Sponsored Session
  Track: ProgrammingDesign
- Wed | 12:00pm
- Wednesday, August 21 | 12:00pm-1:00pm
  
  C++ in the Browser: A Tale from the Trenches
  Wednesday, 12:00pm-1:00pm
  Speaker: Andr Weissflog (Bigpoint GmbH)
  Format: Lecture
  Track: Programming
  Wednesday, August 21 | 12:00pm-1:00pm
  
  Crowdfunding for European Indies: A Legal Perspective
  Wednesday, 12:00pm-1:00pm
  Speakers: Alex Chapman (Sheridans Solicitors), David Hoppe (Gamma Law)
  Format: Lecture
  Track: Business, Marketing & Management
  Wednesday, August 21 | 12:00pm-1:00pm
  
  Keep It Complex, Stupid! Creating Games as a Service
  Wednesday, 12:00pm-1:00pm
  Speaker: David Nisshagen (Paradox Interactive)
  Format: Lecture
  Track: Design
Unscheduled
- TBD
- TBD
  
  CANCELLED - Balancing Monetization to Succeed in the F2P MMO Space
  TBD
  Speaker: Mark Kern (Red 5 Studios)
  Format: Lecture
  Track: Free to Play Design & Business Summit
  TBD
  
  CANCELLED - Building Real Life Communities in Online Gaming
  TBD
  Speaker: Matthew Elliott (Riot Games)
  Format: Lecture
  Track: Business, Marketing & Management
  TBD
  
  CANCELLED - From Console to Mobile: Lessons Learned from Avengers Initiative
  TBD
  Speaker: Tom Ketola (Disney Interactive)
  Format: Lecture
  Track: Production
  TBD
  
  CANCELLED - Hey, I've Seen That App Before - Is It Too Close?
  TBD
  Speaker: Bradley Gross (Law Office of Bradley Gross, P.A.)
  Format: Lecture
  Track: Business, Marketing & Management

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