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GDC Europe 2013 Session Scheduler
Please note: the information on this page reflects GDC Europe 2013.

Balancing Revenue vs. User Experience in Mobile Games
Ilja Goossens | Director, Chartboost
Location: Congress Saal 2
Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video
Mobile developers have more tools than ever to help them market their mobile games and build a profitable business. However, developers need to carefully balance the business need to acquire new users and monetize them in a way that's conducive to their overall user experience. Chartboost's Ilja Goossens will discuss how mobile game marketing is evolving and what developers can do to capitalize on it. He will also share how developers can use data and analytics improve performance and share specific strategies used by successful developers around the world.
Takeaway
Attendees will leave this session with an understanding of the latest marketing tools available to mobile game developers to acquire new users and monetize, with examples of the specific strategies top developers are using today.
Intended Audience
There is no prerequisite knowledge for this session. However, it will be most beneficial for audience members who have experience with mobile games.
- A
- Title: Independent Developer
Company: Alistair Aitcheson Games
- B
- Title: Head of Games
Company: PlayJam - Title: Co-Founder and CEO
Company: PerBlue - Title: Developer
Company: Independent
Company: Sparpweed- Title: Co-Founder
Company: Broken Rules GmbH - Title: Strategic Partnerships Lead, Mobile & Gaming
Company: Google - Title: Lead Level Designer
Company: Epic Games - Title: Director
Company: MOGA - Title: Manager of Developer Relations & Support
Company: Nintendo of Europe GmbH - Title: Playful Arts Curator
Company: Zo-ii - Title: General Manager
Company: Crytek GmbH
- C
- Title: CEO
Company: QUANTIC DREAM - Title: Director, Global Community Relations
Company: SOE - Title: Head of Business Development
Company: Nordeus - Title: Co-Founder
Company: Pretty Simple Games - Title: Partner
Company: Sheridans Solicitors - Title: VP Business Development
Company: PlayFirst, Inc. - Title: Director of Publisher Services, EMEA
Company: Millennial Media - Title: Evangelist
Company: Everyplay - Applifier
- D
- Title: President & Creative Director
Company: Daglow Entertainment LLC - Title: Co-Founder
Company: Execution Labs - Title: VP of Marketing
Company: Twitch - Title: Game Director
Company: Yager - Title: Lecturer
Company: NHTV University of Applied Sciences - Title: COO
Company: BulkyPix - Title: Gameplay Engineer
Company: Ludomotion - Title: Product Lead
Company: Wooga
- E
- Title: European Community Manager
Company: Riot Games - Title: Field Application Engineer
Company: Havok
- F
- Title: Queen Roughhouser
Company: Wild Rumpus - Title: Designer
Company: Suspicious Developments - Title: Head of Business Development
Company: Plarium - Title: Lead Programmer
Company: Double Fine Productions
- G
- Title: Director
Company: Chartboost - Title: Lead Game Designer, Founder
Company: Spooky House Studios - Title: Chief Executive Officer
Company: Dlala Studios - Title: Technical Consultant
Company: Perforce Software - Title: Managing Partner
Company: Law Office of Bradley Gross, P.A.
- H
- Title: General Manager and Head of European Operations
Company: Perfect World - Title: General Manager for EMEA
Company: PapayaMobile - Title: Lighting Artist
Company: DONTNOD Entertainment - Title: Director
Company: Tale of Tales - Title: Head of Console Technology
Company: Sproing Interactive Media GmbH - Title: CTO
Company: FISHLABS Entertainment GmbH - Title: Senior VP of Gaming Products
Company: GenAudio, Inc. - Title: Producer
Company: DeNA - Title: Engineer
Company: SCEA - Title: Producer
Company: Camshaft Software - Title: CTO
Company: Graphine - Title: Principal
Company: Gamma Law - Title: Executive Product Manager for Future Development
Company: BBC - Title: Executive Producer
Company: Crytek
- I
- Title: Owner
Company: Sparpweed - Title: Creative Director
Company: inkle - Title: Business & Development
Company: Vlambeer
- J
- Title: Senior Development Director
Company: Scattered Entertainment, A DeNA Company - Title: Developer
Company: Copenhagen Game Collective - Title: Global Head of Gaming
Company: BlackBerry Ltd. - Title: Programmer
Company: Sproing Interactive Media GmbH - Title: COO
Company: Playdemic - Title: Producer
Company: 11 bit studios S.A.
- K
- Title: CEO
Company: Secret Exit Ltd. - Title: Managing and Creative Director
Company: GameDuell GmbH - Title: CEO
Company: Handy Games - Title: Software Developer
Company: Unity Technologies - Title: CEO
Company: Red 5 Studios - Title: Developer Advocate
Company: Google - Title: Technical Director
Company: Disney Interactive - Title: Publishing
Company: Pocket Gems - Title: Lead Writer
Company: Blizzard - Title: Media & Entertainment Sales
Company: Google - Title: Game Developer
Company: Independent - Title: Studio Head
Company: Strange Loop Games - Title: CEO
Company: Housemarque
- L
- Title: Founder & CEO
Company: Applifier - Title: Lead Camera Designer
Company: Crystal Dynamics - Title: Senior 3D/Engine Programmer
Company: DONTNOD Entertainment - Title: Publishers Manager EMEA
Company: Flurry - Title: Business Development Director
Company: Nevosoft - Title: CEO & Co-Founder
Company: Machine Zone - Title: Senior 3D Artist
Company: Crytek GmbH - Title: User Experience Director
Company: Ubisoft - Title: Head of Marketing & PR
Company: GOG.com - Title: Director Communications
Company: flaregames - Title: Co-Founder & Chief Product Officer
Company: Brainbow - Title: Vice President of Game Development
Company: Scopely - Title: VP, Tencent Games
Company: Tencent - Title: Founder
Company: Oculus VR - Title: CEO, Audio Director
Company: Hexany Audio
- M
- Title: Senior Gaming Consultant
Company: BlackBerry Ltd. - Title: Developer Relations Engineer
Company: AMD - Title: Game Designer
Company: Nordeus - Title: Lead Game Designer
Company: Ubisoft Montreal - Title: Game Designer
Company: Schell Games - Title: Producer
Company: Epic Games, Inc. - Title: VP of Product
Company: Oculus VR - Title: Professor
Company: University of Paderborn - Title: Lead Artist
Company: Crytek GmbH
- N
- Title: Designer
Company: Vlambeer - Title: Lead Designer
Company: Paradox Interactive
- O
- Title: Developer Platforms Engineer
Company: Google - Title: Solutions Consultant, Analytics Premium
Company: Google
- P
- Title: Games Guru
Company: King.com - Title: Development Director
Company: Neowiz CRS - Title: Senior Global Marketing Manager Gaming
Company: NXP - Title: Director of Production
Company: Kongregate - Title: Games Lab Manager
Company: Blue Byte GmbH - Title: Executive Producer
Company: Microsoft - Title: Co-Founder
Company: Broken Rules GmbH - Title: Assistant Manager Application Development
Company: Nintendo of Europe GmbH - Title: Senior Lighting Artist
Company: Crytek - Title: VP of Mobile Marketing and Publishing
Company: Kabam - Title: Creative Director
Company: Ubisoft
- R
- Title: Co-Founder
Company: Pretty Simple Games - Title: Community Manager
Company: Basho Technologies - Title: CEO
Company: Sproing Interactive Media GmbH - Title: UK Editor
Company: Gamasutra - Title: Game Development Evangelist
Company: Microsoft - Title: Game Development Evangelist
Company: Microsoft
- S
- Title: Head of Game Analytics
Company: Ubisoft Blue Byte - Title: Director
Company: Tale of Tales - Title: Strategic Partnerships Lead
Company: Google - Title: Application Development Consultant
Company: BlackBerry Ltd. - Title: CEO & Co-Founder
Company: Fishlabs - Title: Vice President, EMEA
Company: App Annie - Title: Director of Enthusiasm
Company: Independent - Title: Technical Evangelist
Company: NVIDIA - Title: Senior Software Engineer
Company: Nintendo of Europe GmbH - Title: Graphics Software Engineer
Company: SCEA R&D
- T
- Title: CEO & Co-Founder
Company: AppLift
- V
- Title: Co-Founder
Company: Glitchnap - Title: Senior AI Programmer
Company: IO Interactive A/S - Title: CEO
Company: Larian - Title: Programmer / Designer / Co-Founder
Company: Frogmind
- W
- Title: Cloud Platform Developer Advocate
Company: Google - Title: Overlord
Company: Indie MEGABOOTH - Title: Senior Online Game Supervisor
Company: Ubisoft Blue Byte - Title: Head of Development, Drakensang Online / Bigpoint Berlin
Company: Bigpoint GmbH - Title: VP and GM of Free-to-Play
Company: Big Fish
- Z
- Title: Strategic Partnerships Lead, ISPs/Networks/Mobile
Company: Google
- Monday
- Mon | 9:30am
- Monday, 9:30am-9:55amSpeaker: Christopher Williams (Big Fish)Format: LectureTrack: Free to Play Design & Business SummitMonday, 9:30am-10:30amSpeaker: Linda Carlson (SOE)Format: LectureTrack: Business, Marketing & ManagementMonday, 9:30am-10:30amSpeaker: John Krajewski (Strange Loop Games)Format: LectureTrack: ProgrammingDesign
- Mon | 11:00am
- Monday, 11:00am-12:00pmSpeaker: Michel Henein (GenAudio, Inc.)Format: Sponsored SessionTrack: ProductionMonday, 11:00am-12:00pmSpeaker: Dino Dini (NHTV University of Applied Sciences)Format: LectureTrack: DesignMonday, 11:00am-11:25amSpeaker: Justin Beck (PerBlue)Format: LectureTrack: Free to Play Design & Business SummitMonday, 11:00am-12:00pmSpeaker: Kevin Perry (Microsoft)Format: LectureTrack: Business, Marketing & Management
- Mon | 11:35am
- Monday, 11:35am-12:00pmSpeaker: Timo Dries (Wooga)Format: LectureTrack: Free to Play Design & Business Summit
- Mon | 1:00pm
- Monday, 1:00pm-1:25pmSpeaker: Ilja Goossens (Chartboost)Format: LectureTrack: Business, Marketing & ManagementMonday, 1:00pm-2:00pmSpeakers: Gunnar Lott (flaregames), Kristina Rothe (Microsoft)Format: Sponsored SessionTrack: Business, Marketing & ManagementMonday, 1:00pm-1:25pmSpeaker: Richard Ludlow (Hexany Audio)Format: LectureTrack: ProductionBusiness, Marketing & ManagementMonday, 1:00pm-2:00pmSpeakers: Martin Buchholz (Nintendo of Europe GmbH), Svyetoslav Pidgornyy (Nintendo of Europe GmbH)Format: Sponsored SessionTrack: ProgrammingMonday, 1:00pm-1:25pmSpeaker: Tom Hess (DeNA)Format: LectureTrack: Free to Play Design & Business Summit
- Mon | 1:35pm
- Monday, 1:35pm-2:00pmSpeaker: Gabriel Hacker (Perfect World)Format: LectureTrack: Free to Play Design & Business SummitMonday, 1:35pm-2:00pmSpeakers: Bastien Cazenave (Pretty Simple Games), Corentin Raux (Pretty Simple Games)Format: LectureTrack: Free to Play Design & Business SummitMonday, 1:35pm-2:00pmSpeaker: Christoph Safferling (Ubisoft Blue Byte)Format: LectureTrack: ProgrammingMonday, 1:35pm-2:00pmSpeaker: Michael Kalkowski (GameDuell GmbH)Format: LectureTrack: Business, Marketing & Management
- Mon | 2:30pm
- Monday, 2:30pm-3:30pmSpeaker: Joshua Howard (Crytek)Format: LectureTrack: ProductionBusiness, Marketing & ManagementMonday, 2:30pm-3:30pmSpeaker: Ollie Clamp (Millennial Media)Format: Sponsored SessionTrack: Business, Marketing & ManagementMonday, 2:30pm-3:30pmSpeaker: Anthony Pecorella (Kongregate)Format: LectureTrack: Free to Play Design & Business SummitMonday, 2:30pm-3:30pmSpeakers: Chris Ho (SCEA), Richard Stenson (SCEA R&D)Format: LectureTrack: ProgrammingMonday, 2:30pm-3:30pmSpeaker: Pratik Sapra (BlackBerry Ltd.)Format: Sponsored SessionTrack: ProgrammingMonday, 2:30pm-3:30pmSpeaker: Trevor Longino (GOG.com)Format: LectureTrack: Business, Marketing & Management
- Mon | 4:00pm
- Monday, 4:00pm-5:00pmSpeaker: Bertrand Schmitt (App Annie)Format: Sponsored SessionTrack: Business, Marketing & ManagementMonday, 4:00pm-5:00pmSpeaker: Oliver Franzke (Double Fine Productions)Format: LectureTrack: ProgrammingVisual ArtsMonday, 4:00pm-5:00pmSpeakers: Anthony James Grand-Scrutton (Dlala Studios), Kristina Rothe (Microsoft)Format: Sponsored SessionTrack: Business, Marketing & ManagementMonday, 4:00pm-5:00pmSpeaker: Tommy Palm (King.com)Format: LectureTrack: Free to Play Design & Business SummitMonday, 4:00pm-5:00pmSpeaker: Boris Schneider-Johne (Independent)Format: LectureTrack: Business, Marketing & Management
- Mon | 5:30pm
- Monday, 5:30pm-5:55pmSpeaker: Chris Hanage (PapayaMobile)Format: LectureTrack: Free to Play Design & Business SummitMonday, 5:30pm-6:30pmSpeaker: Matthew Revell (Basho Technologies)Format: Sponsored SessionTrack: ProgrammingBusiness, Marketing & ManagementMonday, 5:30pm-6:30pmSpeaker: Matthew DiPietro (Twitch)Format: LectureTrack: Business, Marketing & ManagementProgrammingMonday, 5:30pm-6:30pmSpeaker: Dietmar Hauser (Sproing Interactive Media GmbH)Format: LectureTrack: ProgrammingMonday, 5:30pm-6:30pmSpeakers: Palmer Luckey (Oculus VR), Nate Mitchell (Oculus VR)Format: LectureTrack: Design
- Mon | 6:05pm
- Monday, 6:05pm-6:30pmSpeaker: Leonard Frankel (Plarium)Format: LectureTrack: Free to Play Design & Business Summit
- Tuesday
- Tues | 9:30am
- Tuesday, 9:30am-9:55amSpeaker: Guillaume Larrieu (Flurry)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 9:30am-10:30amSpeaker: David Lightbown (Ubisoft)Format: LectureTrack: ProductionProgrammingTuesday, 9:30am-10:30amSpeaker: Don Daglow (Daglow Entertainment LLC)Format: LectureTrack: Business, Marketing & ManagementProduction
- Tues | 10:00am
- Tuesday, 10:00am-6:00pmSpeakers: Ross Brockman (Google), Todd Kerpelman (Google), Tobias Knoke (Google), Bruno Oliveira (Google), Kristoffer Olofsson (Google), Iky Sandorffy (Google), Mandy Waite (Google), Gregory Zerbib (Google)Format: Sponsored Dev DayTrack: ProgrammingTuesday, 10:00am-11:00amSpeaker: Ross Brockman (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgramming
- Tues | 10:05am
- Tuesday, 10:05am-10:30amSpeaker: Johannes Vuorinen (Frogmind)Format: LectureTrack: Independent Games SummitTuesday, 10:05am-10:30amSpeaker: Alistair Aitcheson (Alistair Aitcheson Games)Format: LectureTrack: Smartphone & Tablet Games Summit
- Tues | 11:00am
- Tuesday, 11:00am-11:25amSpeaker: Kelly Wallick (Indie MEGABOOTH)Format: LectureTrack: Independent Games SummitTuesday, 11:00am-11:25amSpeaker: Gareth Jones (Playdemic)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 11:00am-12:00pmSpeaker: Mandy Waite (Google)Format: Sponsored SessionTrack: ProgrammingBusiness, Marketing & ManagementTuesday, 11:00am-12:00pmSpeaker: Jason Della Rocca (Execution Labs)Format: LectureTrack: Business, Marketing & ManagementTuesday, 11:00am-12:00pmSpeaker: Ralf Gronkowski (Perforce Software)Format: Sponsored SessionTrack: ProgrammingDesign
- Tues | 11:35am
- Tuesday, 11:35am-12:00pmSpeakers: Felix Bohatsch (Broken Rules GmbH), Martin Pichlmair (Broken Rules GmbH)Format: LectureTrack: Independent Games SummitTuesday, 11:35am-12:00pmSpeaker: Xavier Louis (Brainbow)Format: LectureTrack: Smartphone & Tablet Games Summit
- Tues | 1:00pm
- Tuesday, 1:00pm-1:25pmSpeaker: Jussi Laakkonen (Applifier)Format: LectureTrack: Business, Marketing & ManagementTuesday, 1:00pm-1:25pmSpeakers: Rami Ismail (Vlambeer), Jan Willem Nijman (Vlambeer)Format: LectureTrack: Independent Games SummitTuesday, 1:00pm-2:00pmSpeaker: Kristoffer Olofsson (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgrammingTuesday, 1:00pm-1:25pmSpeaker: Senta Jakobsen (Scattered Entertainment, A DeNA Company)Format: LectureTrack: ProductionTuesday, 1:00pm-1:25pmSpeaker: Julia Lebedeva (Nevosoft)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 1:00pm-2:00pmSpeakers: Andrius Keidonas (Unity Technologies), James Steele (Nintendo of Europe GmbH)Format: Sponsored SessionTrack: Programming
- Tues | 1:35pm
- Tuesday, 1:35pm-2:00pmSpeaker: Kaya Taner (AppLift)Format: LectureTrack: Business, Marketing & ManagementTuesday, 1:35pm-2:00pmSpeaker: Jani Kahrama (Secret Exit Ltd.)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 1:35pm-2:00pmSpeaker: Jrg Mller-Lietzkow (University of Paderborn)Format: LectureTrack: ProductionBusiness, Marketing & Management
- Tues | 2:00pm
- Tuesday, 2:00pm-3:00pmSpeakers: Todd Kerpelman (Google), Bruno Oliveira (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgramming
- Tues | 2:30pm
- Tuesday, 2:30pm-3:30pmSpeaker: Chris Mielke (Epic Games, Inc.)Format: LectureTrack: ProductionVisual ArtsTuesday, 2:30pm-3:30pmSpeakers: Anders Jeppsson (BlackBerry Ltd.), Ramprasad Madhavan (BlackBerry Ltd.)Format: Sponsored SessionTrack: ProgrammingTuesday, 2:30pm-3:30pmSpeaker: Remi Lacoste (Crystal Dynamics)Format: LectureTrack: DesignVisual ArtsTuesday, 2:30pm-2:55pmSpeaker: Peng Lu (Tencent)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 2:30pm-2:55pmSpeaker: Tom Francis (Suspicious Developments)Format: LectureTrack: Independent Games SummitTuesday, 2:30pm-3:30pmSpeaker: Nikola Cavic (Nordeus)Format: LectureTrack: Business, Marketing & Management
- Tues | 3:00pm
- Tuesday, 3:00pm-4:00pmSpeaker: Iky Sandorffy (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgramming
- Tues | 3:05pm
- Tuesday, 3:05pm-3:30pmSpeaker: Jon Howard (BBC)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 3:05pm-3:30pmFormat: LectureTrack: Independent Games Summit
- Tues | 4:00pm
- Tuesday, 4:00pm-5:00pmSpeaker: Tobias Knoke (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgrammingTuesday, 4:00pm-5:00pmSpeaker: Arup J. Paul (NXP)Format: Sponsored SessionTrack: Business, Marketing & ManagementTuesday, 4:00pm-4:25pmSpeaker: Paul Koller (Independent)Format: LectureTrack: Independent Games SummitTuesday, 4:00pm-5:00pmSpeakers: Laurent Harduin (DONTNOD Entertainment), Sbastien Lagarde (DONTNOD Entertainment)Format: LectureTrack: ProgrammingVisual ArtsTuesday, 4:00pm-4:25pmSpeaker: Andrei Gradinari (Spooky House Studios)Format: LectureTrack: Smartphone & Tablet Games Summit
- Tues | 4:35pm
- Tuesday, 4:35pm-5:00pmSpeakers: Auriea Harvey (Tale of Tales), Michal Samyn (Tale of Tales)Format: LectureTrack: Independent Games SummitTuesday, 4:35pm-5:00pmSpeakers: Sameer Baroova (PlayJam), Brian Bruning (MOGA), Michael Schade (Fishlabs), Phil Scott (NVIDIA)Format: LectureTrack: Smartphone & Tablet Games Summit
- Tues | 5:00pm
- Tuesday, 5:00pm-6:00pmSpeakers: Christopher Kassulke (Handy Games), Gregory Zerbib (Google)Format: Sponsored SessionTrack: Business, Marketing & ManagementProgramming
- Tues | 5:30pm
- Tuesday, 5:30pm-6:30pmSpeaker: Ilari Kuittinen (Housemarque)Format: LectureTrack: Business, Marketing & ManagementTuesday, 5:30pm-6:30pmSpeaker: Eugen Jiresch (Sproing Interactive Media GmbH)Format: LectureTrack: ProgrammingTuesday, 5:30pm-5:55pmSpeaker: Gabriel Leydon (Machine Zone)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 5:30pm-5:55pmSpeaker: Mike Bithell (Independent)Format: LectureTrack: Independent Games Summit
- Tues | 6:05pm
- Tuesday, 6:05pm-6:30pmSpeaker: Jameel Khalfan (Pocket Gems)Format: LectureTrack: Smartphone & Tablet Games SummitTuesday, 6:05pm-6:30pmSpeaker: Patrick Jarnfelt (Copenhagen Game Collective)Format: LectureTrack: Independent Games Summit
- Wednesday
- Wed | 9:30am
- Wednesday, 9:30am-10:30amSpeakers: Paul Chen (PlayFirst, Inc.), Oscar Clark (Everyplay - Applifier), Vincent Dondaine (BulkyPix), Jameel Khalfan (Pocket Gems), Chris Pitz (Kabam)Format: PanelTrack: Business, Marketing & ManagementWednesday, 9:30am-10:30amSpeakers: Charles Hollemeersch (Graphine), Swen Vincke (Larian)Format: LectureTrack: ProgrammingVisual Arts
- Wed | 10:45am
- Wednesday, 10:45am-11:45amSpeaker: Harald Riegler (Sproing Interactive Media GmbH)Format: LectureTrack: Business, Marketing & ManagementWednesday, 10:45am-11:45amSpeakers: Richard Boeser (Sparpweed), Roland IJzermans (Sparpweed)Format: LectureTrack: DesignWednesday, 10:45am-11:45amSpeaker: Marc Hehmeyer (FISHLABS Entertainment GmbH)Format: LectureTrack: ProgrammingWednesday, 10:45am-11:45amSpeaker: Jason Park (Neowiz CRS)Format: Sponsored SessionTrack: ProgrammingDesign
- Wed | 12:00pm
- Wednesday, 12:00pm-1:00pmSpeakers: Alex Chapman (Sheridans Solicitors), David Hoppe (Gamma Law)Format: LectureTrack: Business, Marketing & Management
- Unscheduled
- TBD
- TBDSpeaker: Bradley Gross (Law Office of Bradley Gross, P.A.)Format: LectureTrack: Business, Marketing & Management
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