Please note: the information on this page reflects GDC Europe 2013.
Using the example of Rail Maze, attendees will learn that they should definitely use analytics packages in their mobile games. They'll learn how to properly read the collected analytics data and how to take advantage of it to improve the gamer's experience.
The session will target casual games developers and specific prerequisite knowledge is not required. Developers who are interested in experimentation will learn how experimentation with existing, or even failed game concepts, can result in the creation of a hit game.