GDC | Game Developers Conference

March 18-22, 2019 | San Francisco, CA

GDC 2019 Highlights

Experimental Gameplay Workshop

Juuso Toikka (Aalto University), Jenn Sandercock (Inquisiment), Shawn Liu (Rochester Institute of Technology), Dennis Carr (Independent), , Jonah Warren (Feedtank), Jay Tholen (Independent), Su Liu (Riot Games), Trynn Check (Level You & iThrive Games), Tim Garbos (Triband), Daniel Benmergui (Storyteller), Antti Sandberg (Aalto University), Frank DeMarco (Babycastles), Alex Bull (Kitfox Games), Jongwoo Kim (Kitfox Games), Lee-Kuo Chen (Sunhead Games), Gerben Grave (Multiverse Narratives), Robin Hunicke (Funomena)

Game Discoverability Day: Building a Community for Your Game from Scratch

Mike Rose (No More Robots)

Content Fueled Gameplay Programming in 'Frostpunk'

Aleksander Kauch (11 bit studios)

GDC 2019 Highlights

Automated Testing of Gameplay Features in 'Sea of Thieves'

Robert Masella (Rare, Ltd.)

Concrete Jungle Gym: Building Traversal in 'Marvel's Spider-Man'

Doug Sheahan (Insomniac Games)

Pipeline Support for Feature Branches in 'Destiny'

Pete Kugler (Bungie)

GDC Diamond Partners

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Connecting the Global Game Development Community

GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Opinion Leaders - The Changing Relationships Between Customers, Publishers and Media

Boris Schneider-Johne  |  Director of Enthusiasm, Independent


Location: Congress Saal 1

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


Go back twenty years to 1993. When you wanted to complain about a product you wrote a letter to an editor for information, referred to magazines, or to your local retailer. Today, customers and users are in direct contact with producers and in direct competition with journalists. The leadership of opinions has shifted dramatically, but many people still ignore this situation - especially the journalists. Boris Schneider-Johne takes all of his knowledge from thirty years as a customer, producer, journalist and marketer, and explains the psychology of app store ratings, the power struggle over review embargos, the potency of numbers, and the emotions about technology. Warning: may contain current brain research, nostalgia, cynical remarks, usable tips and interactive experiments with the audience.

Takeaway

How does a customer really feel about his own opinion and the opinions of other people? How can a developer persuade people to give his product a chance? How do you deal with somebody who not only dislikes you, but tells the world about it?

Intended Audience

Developers, especially independents who do not have access to marketing resources but want to understand what makes customers tick, and journalists too.



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