GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Opinion Leaders - The Changing Relationships Between Customers, Publishers and Media

Boris Schneider-Johne  |  Director of Enthusiasm, Independent


Location: Congress Saal 1

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


Go back twenty years to 1993. When you wanted to complain about a product you wrote a letter to an editor for information, referred to magazines, or to your local retailer. Today, customers and users are in direct contact with producers and in direct competition with journalists. The leadership of opinions has shifted dramatically, but many people still ignore this situation - especially the journalists. Boris Schneider-Johne takes all of his knowledge from thirty years as a customer, producer, journalist and marketer, and explains the psychology of app store ratings, the power struggle over review embargos, the potency of numbers, and the emotions about technology. Warning: may contain current brain research, nostalgia, cynical remarks, usable tips and interactive experiments with the audience.

Takeaway

How does a customer really feel about his own opinion and the opinions of other people? How can a developer persuade people to give his product a chance? How do you deal with somebody who not only dislikes you, but tells the world about it?

Intended Audience

Developers, especially independents who do not have access to marketing resources but want to understand what makes customers tick, and journalists too.