GDC | Game Developers Conference

GDC is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

March 18-22, 2019 | San Francisco, CA

GDC 2019 Highlights

Gamasutra's favorite slides from GDC 2019

Looking for a quick hit of game dev insight? Look no further than this cross-posted Gamasutra article, in which the editorial team shares some of their favorite slides from different GDC 2019 talks!

GDC celebrates record-breaking attendance and locks in 2020 dates!

After a record-breaking 29,000 attendees enjoyed GDC last week, organizers are excited to confirm the show will return March 16-20 of next year, with the call for submissions opening this summer!

GDC in Pictures: Highlights from GDC 2019

Words alone can't fully convey the experience of spending a week at GDC, so here are a few standout shots of the people, talks, and experiences which made GDC 2019 a success!

GDC 2019 Highlights

Automated Testing of Gameplay Features in 'Sea of Thieves'

Robert Masella (Rare, Ltd.)

Concrete Jungle Gym: Building Traversal in 'Marvel's Spider-Man'

Doug Sheahan (Insomniac Games)

Pipeline Support for Feature Branches in 'Destiny'

Pete Kugler (Bungie)

GDC Diamond Partners

Advertisement

 

Connecting the Global Game Development Community

GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Opinion Leaders - The Changing Relationships Between Customers, Publishers and Media

Boris Schneider-Johne  |  Director of Enthusiasm, Independent


Location: Congress Saal 1

Format: Lecture
Track: Business, Marketing & Management
Vault Recording: Video


Go back twenty years to 1993. When you wanted to complain about a product you wrote a letter to an editor for information, referred to magazines, or to your local retailer. Today, customers and users are in direct contact with producers and in direct competition with journalists. The leadership of opinions has shifted dramatically, but many people still ignore this situation - especially the journalists. Boris Schneider-Johne takes all of his knowledge from thirty years as a customer, producer, journalist and marketer, and explains the psychology of app store ratings, the power struggle over review embargos, the potency of numbers, and the emotions about technology. Warning: may contain current brain research, nostalgia, cynical remarks, usable tips and interactive experiments with the audience.

Takeaway

How does a customer really feel about his own opinion and the opinions of other people? How can a developer persuade people to give his product a chance? How do you deal with somebody who not only dislikes you, but tells the world about it?

Intended Audience

Developers, especially independents who do not have access to marketing resources but want to understand what makes customers tick, and journalists too.



Register Now
 
UBM Tech