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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

CANCELLED - Balancing Monetization to Succeed in the F2P MMO Space

Mark Kern  |  CEO, Red 5 Studios


Location: TBD

Format: Lecture
Track: Free to Play Design & Business Summit
Vault Recording: Not Recorded


In the exploding free-to-play MMO environment, monetization balance is extremely important. What types of content should be paid for? How do you prevent players from being able to simply 'pay to win', thus diminishing the play experience of non-paying players? And what is too expensive? What is too cheap? CEO of Red 5 Studios and former team lead of World of Warcraft, Mark Kern, will address these issues, which directly concern the new F2P MMO, by walking through theory and examples of best and worst practices.

Takeaway

Attendees will hear about a wide range of different monetization schemes in the free-to-play MMO space, and learn what players have responded well to in the past and what they have rejected. This is a must-see for anyone developing a free-to-play MMO, especially those looking to make money while still providing a fun play experience.

Intended Audience

The free-to-play MMO market is on the rise. Anyone looking to enter this market and achieve financial success, or even break even, will benefit from this discussion. There are no prerequisites, although a familiarity with MMO games and the free-to-play space is a plus.