Build to Grow: Develop Your App with Monetization in Mind (Presented by Millennial Media)
Ollie Clamp | Director of Publisher Services, EMEA, Millennial Media
Location: Rheinsaal West
Format: Sponsored Session
Track: Business, Marketing & Management
Vault Recording: Not Recorded
With freemium game apps producing the majority of the mobile industry's app revenue, in-game monetization is more important than ever. During this session you will learn how to develop and execute an intuitive user experience that includes revenue-generating opportunities such as in-app purchases, in-app banner ads, video ads and rewards, by understanding your audiences and integrating monetization early in the development process. Equip yourself with the latest in-game monetization techniques and trends with Ollie Clamp, Senior Director at Millennial Media, who will lead this session featuring industry experts who have incorporated their monetization plan early in development, resulting in a seamless, positive user experience that also supports their growing business.