Measurement for games is more important than ever. Digital distribution and the rise of mobile games brings new challenges to the interactive entertainment industry. In this session, we will show you how Google Analytics for mobile apps can help game developers iterate on gameplay experiences, optimize, and establish new monetization models.
Participants will learn how to capture data, what types of insights can be reached from that data, and the types of business decisions that can be made by analysing it. This will empower participants to get started with mobile app tracking in their own software.
Analysts, marketers and developers. Although occasionally technical, the presentation will be easy to follow for anyone without a developer background