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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Measuring and Optimizing Games using Google Mobile App Analytics (Presented by Google)

Kristoffer Olofsson  |  Solutions Consultant, Analytics Premium, Google


Location: Rheinsaal West

Format: Sponsored Session
Track: Business, Marketing & ManagementProgramming
Vault Recording: Not Recorded


Measurement for games is more important than ever. Digital distribution and the rise of mobile games brings new challenges to the interactive entertainment industry. In this session, we will show you how Google Analytics for mobile apps can help game developers iterate on gameplay experiences, optimize, and establish new monetization models.

Takeaway

Participants will learn how to capture data, what types of insights can be reached from that data, and the types of business decisions that can be made by analysing it. This will empower participants to get started with mobile app tracking in their own software.

Intended Audience

Analysts, marketers and developers. Although occasionally technical, the presentation will be easy to follow for anyone without a developer background