GDC 2017 | February 27 — March 3, 2017 | Moscone Convention Center | San Francisco, California

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Keep Playing (Presented by Google)

Iky Sandorffy  |  Strategic Partnerships Lead, Google


Location: Rheinsaal West

Format: Sponsored Session
Track: Business, Marketing & ManagementProgramming
Vault Recording: Not Recorded


With an increasingly tough user acquisition landscape, an engaged user is often worth more than an expensive new one. With over 1bn monthly users, YouTube is one of Google's most engaging properties. Join this session to find out how to leverage Google's technology and promotional tools to re-engage audience and drive ongoing usage of your game.