GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

Export Schedule:

Acquiring the Most Valuable Users for Your Game (Presented by Google)

Tobias Knoke  |  Media & Entertainment Sales, Google


Location: Rheinsaal West

Format: Sponsored Session
Track: Business, Marketing & ManagementProgramming
Vault Recording: Not Recorded


Thousands of games are being released every month - how can you stand out of the masses? User acquisition strategies focus on the lifetime value of the user and require a smart and data-driven advertising strategy. This session discusses the opportunities in targeting the most interesting users and retaining them for maximum return.