GDC 2017 | February 27 — March 3, 2017 | Moscone Convention Center | San Francisco, California

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GDC Europe 2013 Session Scheduler

Please note: the information on this page reflects GDC Europe 2013.

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Realizing the Value of Engaged Audiences (Presented by Google)

Christopher Kassulke  |  CEO, Handy Games
Gregory Zerbib  |  Strategic Partnerships Lead, ISPs/Networks/Mobile, Google


Location: Rheinsaal West

Format: Sponsored Session
Track: Business, Marketing & ManagementProgramming
Vault Recording: Not Recorded


Gaming is a growing medium, absorbing highly engaged time from all sorts of users. This 'time' is valuable! Join us to learn more about the latest advertising technology developments for gaming, from real-time bidding to rich media formats. We will also discuss how to balance the needs of your core, paying users versus your more casual audience to maximize revenue.